POINTS NORTH: ENHANCING A REPUTATION
FOR TECHNOLOGY INNOVATION

Points North, an industry leader in data integration solutions, began as Points North Consulting, Inc. in 1994. As its reputation for problem-solving innovation started to grow across the country, it needed its overall brand to reflect that status.

We recommended eliminating the part-time-sounding “Consulting” from the Points North name. We developed a stronger company logo, created product names along with corresponding brochures and websites for their product lines.

Today, Points North keeps adding to its customer base of more than 850 businesses around the United States. Because Points North offers numerous industry-specific integration solutions, it doesn’t expect people to remember them all. Instead, the company has positioned itself as an innovation expert, so that when people have a challenge they know Points North will figure out how to solve it.